INNOVATION. It blossoms everywhere imagination is allowed to run wild. Remember the scene in the movie, The Matrix? Blue Pill or Red Pill? http://www.youtube.com/watch?v=zE7PKRjrid4 Do. The choice is yours. What’s your color? I had the pleasure of attending a EXP client startup meeting last night hosted at the Cambridge Innovation Center. It's where ideas [...]
Social Media & the New Age of Sports No Age Restriction, No Waiting, No Shortage The year, 1965. I was “riding shotgun” delivering a truckload of flowers into the Boston Wholesale Flower Exchange with my father and on the way back, we tuned AM radio for Game 7, Boston/Philly epic NBA finale battle. BOSTON CELTICS vs [...]
MUSIC...PIZZA...A MIX OF SHAMROCK...THAT'S AMORE! When the moon hits your eye like a big pizza pie, that’s amore! Quando la luna raggiunge l'occhio come una grande pizza pie, that's amore! My father was a greenhouse grower and horticulturalist, and as a kid, I would help him landscape. We would listen to the radio driving from [...]
Mainstage entertainment vs the table centerpiece value challenge at first glance may not be an "apples to apples" comparison. In today's competitive event world, line items for either may be significant, and for good reason. Projects may have significant budgets in multiple categories focused on one primary ROI event objective-capturing the heartshare and mindshare of [...]
Music. Is it Truly the Universal Language... that can bring today's diverse, global corporate cultures together? Recently, Experience Partners had the honor of producing a series of entertainment events for Bain and Company’s worldwide partnership meeting. Approximately 1000 people from all over the world gathered in Washington DC to network, do business, learn [...]
CONTENT? ACCURATE? 2013 BOSTON MARATHON … fact OR fiction? Events stemming from last week’s Boston Marathon Bombing tragedies have elevated the need for accuracy in 360 conversation content. Engagement comes in many forms, especially today, with numerous technologies available to take in content and spin it out to a wide array of destinations, with [...]
THE 360 CONNECT In Times of Tragedy, 360 Conversations Save Lives Together. Boston, We Rise and We Lead. Events like the Boston Marathon Bombing reinforce the importance of the 360 connect. In our increasingly disconnected world, there is no more compelling proof for the need-and power-of 360 connect than in times of disaster. The Boston Marathon Bombing tragedy is [...]
VISUAL STORYTELLING: BELIEVING IS SEEING. CAPTURING THE HEARTS AND MINDS OF YOUR TARGET AUDIENCES IS FEELING. Miracle on 34th Street is one of the finest “feel great” storytelling masterpieces of all time. If Kris Kringle (played by the great Richard Attenborough) hints that Believing is Seeing, we should take note: In addition [...]
VISUAL STORYTELLING is the buzz in many creative meeting sessions today, with everyone trying to find avenues to measureable engagement to capture the MINDS and HEARTS of their target audiences... WHAT DOES IT TAKE TO TELL A GREAT STORY? For many years, stories were crafted with a pen, pad of paper, lots of coffee, and [...]
VISUAL STORYTELLING One Photograph Ignites 360 Conversation Power. CLINT EASTWOOD NARRATESTHE AMERICAN STORY-YOUR STORY It all began with a Polaroid SX-70 instant snapshot... Early on in my career while at Polaroid, I became exposed to the Power of One. Whether it was in a TV ad, at a Kmart in-store photo [...]
